Saturday 10th September 2021 will live long in the memory of Jack South who not only captured the Motocaddy Masters at Leven Links, Fife Scotland, but thanks to a final round of 59, bagged himself a cool £119k worth of bonuses.
At McClarrons Sport, we create and place a wide range of such bonuses and pride ourselves on creating attractive Contractual Bonuses for tours, sponsors and players, marrying our insurance know-how and expert in-house analytics.
The round of 59 on the Europro Tour is an excellent example, and after a couple of near misses this season (none closer than the 60 achieved by Jack Davison less than an hour before Jack South’s win), Jack South hit the magic number; all of this has created fantastic excitement and exposure for the Europro Tour on multiple occasions this year. The ROI for the golf tour has been exceptional and they were able to offer the incredible bonus paying only a fraction of its value in insurance premiums at the start of the season.
Tom Landale, Associate Director at McClarrons Sport, commented: ‘Bonuses are a cost effective way to raise the profile of a tour, create enticing new marketing inventory and offer players a life changing incentive to reward excellence – it’s a no brainer, and one that Europro have seen the full advantage of this season!’
Not only did Jack South net the bonus offered by the Tour itself but he also secured a second £60k bonus from his sponsor, COBRA Puma Golf. Such Contractual Bonuses can also be insured, ensuring the cost of success is removed from the marketing budget of sponsors and brands who associate themselves to sporting talent. We have a wealth of experience in the placement of such policies across all sports, not just golf.
South said of his wins (as quoted in Golf Shake*): “Just out of this world. It’s a phenomenal feeling It’s been such a hard year, I’ve worked so hard without any reward. It was a 50 footer for birdie on the hill, it was so slow up the hill and I left it 6.5 feet short and I said to Paul can you read this for me because it’s so hard. I just said the same thing all day when I felt the pressure, just put a good stroke on it and keep your head down. All I know is it went in, that’s the best putt of my career, that’s the best shot of my career.”
To learn more about Contractual Bonus in golf and the utilisation of insurance-backed promotions and incentives that have the ability to thrust your brand into the spotlight, please get in touch; we will work with you from initial concept creation through to the placement of the insurance policy with our select and specialist panel of insurers.
For more information or a complimentary quotation, contact Tom Landale at tom.landale@mcclarronssport.com.
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