With excitement for the FIFA World Cup growing, we discuss how businesses can use insurance to promote their products and services using Risk Integrated Marketing Insurance aligned to the tournament, taking advantage of an already engaged audience.
How can your business benefit from Risk Integrated Marketing Insurance?
The genuine excitement and buzz a football tournament like the World Cup can bring to a nation is huge – just look at the love and support the Lionesses received at the 2022 Euro’s! With this, comes a heavily engaged audience that businesses, organisations and pubs can take advantage of through the use of Risk Integrated Marketing.
For example, imagine being able to offer a free pint to everyone in your pub if England score more than 3 goals in any of their first 5 games, or being able to offer a customer 50% off their new TV they’ve just purchased from you (to watch the World Cup most likely) if England win the tournament, or promise customers free MOTs for the rest of their life if England win and they are one of the 5 lucky random winners chosen.
This is where Risk Integrated Marketing Insurance comes in – insurance that allows you to run promotions like those above by insuring yourself should the conditional event actually happen (i.e. England do score more than 3 goals in one of their first 5 games or England do win the cup and you have to pay for all these pints or MOTs!).
There’s a whole host of promotions you could run for your business by taking advantage of fans’ enthusiasm and support of their team, and engagement with the tournament – it’s all about finding the right promotion and at the right premium for you. We have lots of different creative ideas we can discuss with you to find a promotion that works for your business, organisation or even event. If you’d like to discuss a Risk Integrated Marketing campaign with us, please don’t hesitate to contact us at info@mcclarronssport.com.
Speak to us about your next Marketing Campaign
At McClarrons Sport, we pride ourselves on using insurance creatively – not only to protect your interests in the traditional way should things not quite go as expected, but to help you promote and grow your business or event – so if you are looking for an exciting marketing campaign to help you take advantage of the impending euphoria (hopefully) – give us a call on 01653 697055.
Find out more about what we have to offer here.
