Helium London art dealer Jennifer McCormick and the influential underground art publication Pavement Licker (“King of zines” – i-D magazine) have partnered to create an exhibition during Frieze week.
‘Pavement Lickers’ is a charity collaboration which will offer buyers a one-off opportunity to acquire an original artwork, each using paving slabs instead of canvas. All the same size, all the same price, each slab will be sold in a blind sale and will feature work from Turner Prize winner Antony Gormley OBE, and other internationally acclaimed artists including Robert Del Naja, Ralph Steadman, Pure Evil, Robin Eisenberg, Anthony Lister, Rhonda Drakeford (Darkroom London), Vhils and Henry Holland. The full set of paving slabs will be revealed at the ‘Pavement Lickers’ private exhibition on the evening of Thursday 4 October in central London.
Those hoping to buy one of these 50 unique pieces are invited to register their interest at heliumlondon.com from 9pm on 23rd September. The individual code that this generates will allow each registrant access to the buying portal when they receive notification that it has opened a week later.
Josh Jones and James-Lee Duffy are the founders of subversive ‘zine Pavement Licker, which recently celebrated a sell-out book and featured in the recent ‘Tearing It Up’ show at Somerset House. The publication’s proposition continues to influence their mission – to give artists a voice and a platform without agenda. Pre-dating the age of social media influence – Pavement Licker has been documenting underground art since the beginning of this century. Contributors to the publication have included Banksy, Pure Evil, Jamie Hewlett, David Shrigley and Shepard Fairey.
With this exhibition, Jones, Duffy and McCormick aim to show exciting artwork while presenting all artists on a level platform.
“It’s always been important for me to encourage clients to step outside of the society norm of knowing the price of everything and the value of nothing. Working with Pavement Licker, I want to bring the old and the new order together to create a one-off show that celebrates art for all.” – Jennifer McCormick, Founder of Helium London.
“The Pavement Licker ‘zine is all about showcasing emerging artists alongside more established names. With Helium London we’ve been able to do this on a huge scale and raise money for an amazing cause.” – Josh Jones, co- founder, Pavement Licker
“With Pavement Licker we wanted to create an environment where all artists were equal and could be given the platform they needed to be noticed. Helium London sees the huge merit in doing this as it opens up collectors to bright, new talent.” – James-Lee Duffy, co-founder, Pavement Licker
Be sure to register your interest by clicking here!
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