Rural businesses face an ever-increasing risk of civil or criminal legal action being taken against them. There has never been a greater need for insurance cover to protect them against legal fees and costs incurred.

Rural Protect is a management liability policy which responds to an allegation of a wrongful act in the course of running your business.

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Key benefits

Drawing upon over 20 years’ of experience and knowledge in the rural community, Rural Protect was built to support farmers and smallholders, including a wide range of rural businesses from farm shops to livery yards and tree surgeons. 

Underwritten by AXA Insurance UK plc, this policy ensures that your entire organisation is equipped to deal with a wide range of claims and disputes, including shareholder and partner disputes, regulatory investigations and prosecutions.


At a glance


Personal liability covers the costs to you and your family if you are deemed liable for claims made against you by a third party.


Employment Practises Liability covers your business against employee claims, including discrimination.


Company legal liability protects your whole company if a claim is made against your business for negligence or ‘wrongful acts’.


Pursuit cover provides an optional layer of protection for contract dispute and debt recovery pursuit.


Tailored protection for rural businesses

Rural Protect was created in consultation with both farmers and insurance brokers amid growing concern that current products simply didn’t provide the breadth of cover needed to support the modern business owner.

Inclusive 24-hour access to law firm rradar provides information and guidance on legal and regulatory issues, from HR to cybercrime, as well as immediate assistance, crisis management, and representation.

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